Here you can read about the "Smakrådet" concept developed by Berghs students.
Our collaboration and campaign were named Sweden’s best marketing campaign at this year’s NCSC Awards, something we’re so happy and proud of.
This was the citation from the Nordic Council of Shopping Centers Awards when the Best Marketing Campaign award was presented:
“Together with students, they have developed an engaging concept that provides clear value for mall owners, tenants, and visitors alike. The concept incorporates emotional values such as pride and a sense of community among tenants, which in turn drive both short-term and long-term profitability. The concept allows tenants’ employees to become micro-influencers who inspire visits and purchases in the stores, rather than communicating direct sales-driven campaigns.”
A BIG THANK YOU to the students at Berghs, our members of the Taste Council, and to all the staff at Elins Esplanad!