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News

Here you can stay up to date on everything happening at Elins Esplanad! Everything from upcoming events and new openings to changes and other fun things.

Upcoming Events

July 18
Summer Vacation Fun, July 18
Join Lilla Elin's Friends Club!
July 25
Summer Vacation Fun, July 25
Join Lilla Elin's Friends Club!
August 1
Summer Vacation Fun, August 1
Join Lilla Elin's Friends Club!
August 18
Senior Tuesday
On Tuesday, August 18, anyone aged 65 and older is invited to Elin’s Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
August 27
Rituals Opens on Elin's Esplanade
On August 27, Rituals will finally open its beautiful new store here at Elins Esplanad. The opening will be a highly anticipated event, to say the least.
September 15
Senior Tuesday
On Tuesday, September 15, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
September 20
Run the Elinsloppet—sign up today!
The hit event is back! On Sunday, September 20, at 11 a.m., it’s time once again for the most fun race of the year on Elin’s Esplanade—the Elin Race! Join us…
October 20
Senior Tuesday
On Tuesday, October 20, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
November 17
Senior Tuesday
On Tuesday, November 17, anyone aged 65 and older is invited to Elin’s Esplanad for a pleasant start to the day with fellowship and coffee and pastries.

The Latest from Elin's Esplanade

Jack & Jones Reopens
Jack & Jones is expanding and will have a store twice as large as its current one here at Elins Esplanad.
Summer Vacation Fun with Little Elin!
Bring the whole family and visit us on June 13, and your child will receive a gym bag as a welcome gift when you join Lilla Elin's Friends Club!
Event in collaboration with Team Rynkeby
A day to benefit the Children's Cancer Foundation and the Children's Brain Foundation.
Senior Tuesday
On Tuesday, May 19, anyone aged 65 and older is invited to Elin’s Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Cervera Opens
On Thursday, April 16, at 12:00 p.m., Cervera will open its new store here at Elins Esplanad.
Senior Tuesday
On Tuesday, April 21, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Senior Tuesday
On Tuesday, March 17, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Enter to win 5,000 kr to spend on spring shopping!
Win a 5,000 kr gift card to go on a spring shopping spree at Elins Esplanad!
We're helping Majblomman!
Every child has the right to a meaningful future—free from poverty.
Easter Break Fun with Little Elin!
Bring your family and visit us on April 4, and your child will receive a gym bag as a welcome gift when you join Lilla Elin's Friends Club!
Elin Plus
Don't miss out on our loyalty app—download it today!
A Strong 2025 for Elin's Esplanade
2025 was a record year in terms of sales for Elins Esplanad. During the year, the shopping center reached its highest levels ever, confirming…
Winter Break Fun with Little Elin
Join us on Saturday, February 7, from 12:00 p.m. to 4:00 p.m.—when you become a member of Lilla Elins, your child will receive a gym bag as a welcome gift…
Cervera Opens on Elin's Esplanade
In the spring of 2026, we will once again welcome Cervera as a tenant—a move that further strengthens the mall’s offerings in the areas of kitchen, home, and…
Enter to win 5,000 kr to spend on Christmas shopping!
Win a 5,000 kr gift card to go on a Christmas shopping spree at Elins Esplanad!
Don't miss Elin's Esplanad Advent Calendar
This December, we’re bringing you extra Christmas cheer! Elin’s Esplanad Advent calendar starts on Monday, December 1, with a new window every day until…
WIN A NEW FALL WARDROBE!
Win a 5,000 kr gift card to go on a shopping spree at Elins Esplanad!
Little heroes ran for a great cause!
A BIG THANK YOU to everyone who participated in the Elinsloppet on Sunday, September 28. A total of 300 children ran to support children affected by…
Enter our contest this summer—win a 1,000 kr gift card!
Do you have a tip that makes summer just a little bit more enjoyable? Share it with us! It could be a little gem in your everyday life, a tradition, or something completely unexpected.
IKEA Plan & Order is now open!
Event in collaboration with Team Rynkeby
On Saturday, May 24, from 11 a.m. to 1 p.m., we'll be visited by Team Rynkeby!
Enter the contest and win a 500-krona gift card
What does your dream day at Elins Esplanad look like—and who would you like to share it with? Tell us and enter the contest that could make…
We're helping Majblomman
On April 12, Elins Esplanad invites you to a day filled with kindness, joy, and togetherness—all to support Majblomman’s important work…
IKEA COMES TO ELIN'S ESPLANADE
We're thrilled to announce that IKEA is opening a smaller store here at Elins Esplanad!
Meet Little Elin on December 14
Meet Little Elin, hand in your wish list, and receive a small gift. She’ll be at the play area at 1:00, 2:00, and 3:00 p.m. Be sure to also take the opportunity to go with Little…
Meet Little Elin on December 7
Meet Little Elin, hand in your wish list, and receive a small gift. She’ll be at the play area at 1:00, 2:00, and 3:00 p.m. Be sure to also take the opportunity to go with Little…
We'll keep helping out!
Together, we make a difference! ♥️ Keep donating via Swish and supporting the important work of Sweden’s City Missions—every donation counts.
We're here to help
Together, we make a difference—a day when every visit counts!
IKEA Visits Elin's Esplanade
IKEA IS COMING TO ELIN'S ESPLANADE!
Chili&Wok is working to reduce food waste
Kids' Gym Class at Nordic Wellness
Extended Partnership with Skövde IK
New Play Area
ONLY and Kjell&Company are opening on Elins Esplanad
Winter Swedish Championships Week in Skövde
The following stores accept Skövde Municipality's gift certificates
Fix My Phone has opened
Kicks Nominated for Store of the Year 2022
The nominations for Store of the Year 2022 have been officially announced, and we’re thrilled to share that Kicks, located here at Elins Esplanad, is one of three finalists!
Certification in Customer Service
Help reduce food waste!
A great article about our collaboration with Berghs
"Smakrådet" is now airing on our channels
Sweden's Best Marketing Campaign
The Taste Council Wins at the NCSC Awards
The Taste Council Nominated for Best Marketing Campaign
Friday, March 18 – A Day for Ukraine
Gift Cards – The Best Gift
Past Events
Jack & Jones Reopens
Jack & Jones is expanding and will have a store twice as large as its current one here at Elins Esplanad.
Past Events
Summer Vacation Fun with Little Elin!
Bring the whole family and visit us on June 13, and your child will receive a gym bag as a welcome gift when you join Lilla Elin's Friends Club!
Past Events
Event in collaboration with Team Rynkeby
A day to benefit the Children's Cancer Foundation and the Children's Brain Foundation.
Past Events
Senior Tuesday
On Tuesday, May 19, anyone aged 65 and older is invited to Elin’s Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Past Events
Cervera Opens
On Thursday, April 16, at 12:00 p.m., Cervera will open its new store here at Elins Esplanad.
Past Events
Senior Tuesday
On Tuesday, April 21, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Past Events
Senior Tuesday
On Tuesday, March 17, anyone aged 65 and older is invited to Elins Esplanad for a pleasant start to the day with fellowship and coffee and pastries.
Past Events
Enter to win 5,000 kr to spend on spring shopping!
Win a 5,000 kr gift card to go on a spring shopping spree at Elins Esplanad!
Past Events
We're helping Majblomman!
Every child has the right to a meaningful future—free from poverty.
Past Events
Easter Break Fun with Little Elin!
Bring your family and visit us on April 4, and your child will receive a gym bag as a welcome gift when you join Lilla Elin's Friends Club!
Elin Plus
Don't miss out on our loyalty app—download it today!
A Strong 2025 for Elin's Esplanade
2025 was a record year in terms of sales for Elins Esplanad. During the year, the shopping center reached its highest levels ever, confirming…
Past Events
Winter Break Fun with Little Elin
Join us on Saturday, February 7, from 12:00 p.m. to 4:00 p.m.—when you become a member of Lilla Elins, your child will receive a gym bag as a welcome gift…
Past Events
Cervera Opens on Elin's Esplanade
In the spring of 2026, we will once again welcome Cervera as a tenant—a move that further strengthens the mall’s offerings in the areas of kitchen, home, and…
Past Events
Enter to win 5,000 kr to spend on Christmas shopping!
Win a 5,000 kr gift card to go on a Christmas shopping spree at Elins Esplanad!
Don't miss Elin's Esplanad Advent Calendar
This December, we’re bringing you extra Christmas cheer! Elin’s Esplanad Advent calendar starts on Monday, December 1, with a new window every day until…
Past Events
WIN A NEW FALL WARDROBE!
Win a 5,000 kr gift card to go on a shopping spree at Elins Esplanad!
Little heroes ran for a great cause!
A BIG THANK YOU to everyone who participated in the Elinsloppet on Sunday, September 28. A total of 300 children ran to support children affected by…
Past Events
Enter our contest this summer—win a 1,000 kr gift card!
Do you have a tip that makes summer just a little bit more enjoyable? Share it with us! It could be a little gem in your everyday life, a tradition, or something completely unexpected.
IKEA Plan & Order is now open!
Past Events
Event in collaboration with Team Rynkeby
On Saturday, May 24, from 11 a.m. to 1 p.m., we'll be visited by Team Rynkeby!
Enter the contest and win a 500-krona gift card
What does your dream day at Elins Esplanad look like—and who would you like to share it with? Tell us and enter the contest that could make…
Past Events
We're helping Majblomman
On April 12, Elins Esplanad invites you to a day filled with kindness, joy, and togetherness—all to support Majblomman’s important work…
IKEA COMES TO ELIN'S ESPLANADE
We're thrilled to announce that IKEA is opening a smaller store here at Elins Esplanad!
Past Events
Meet Little Elin on December 14
Meet Little Elin, hand in your wish list, and receive a small gift. She’ll be at the play area at 1:00, 2:00, and 3:00 p.m. Be sure to also take the opportunity to go with Little…
Past Events
Meet Little Elin on December 7
Meet Little Elin, hand in your wish list, and receive a small gift. She’ll be at the play area at 1:00, 2:00, and 3:00 p.m. Be sure to also take the opportunity to go with Little…
We'll keep helping out!
Together, we make a difference! ♥️ Keep donating via Swish and supporting the important work of Sweden’s City Missions—every donation counts.
Past Events
We're here to help
Together, we make a difference—a day when every visit counts!
Past Events
IKEA Visits Elin's Esplanade
IKEA IS COMING TO ELIN'S ESPLANADE!
Chili&Wok is working to reduce food waste
Past Events
Kids' Gym Class at Nordic Wellness
Extended Partnership with Skövde IK
New Play Area
ONLY and Kjell&Company are opening on Elins Esplanad
Past Events
Winter Swedish Championships Week in Skövde
The following stores accept Skövde Municipality's gift certificates
Fix My Phone has opened
Kicks Nominated for Store of the Year 2022
The nominations for Store of the Year 2022 have been officially announced, and we’re thrilled to share that Kicks, located here at Elins Esplanad, is one of three finalists!
Certification in Customer Service
Help reduce food waste!
A great article about our collaboration with Berghs
"Smakrådet" is now airing on our channels
Sweden's Best Marketing Campaign
The Taste Council Wins at the NCSC Awards
The Taste Council Nominated for Best Marketing Campaign
Past Events
Friday, March 18 – A Day for Ukraine
Gift Cards – The Best Gift
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