Yesterday, Smakrådet won the award for Sweden’s Best Marketing Campaign at the NCSC Awards (Nordic Council of Shopping Centers). We are so incredibly happy and proud of this win!
Excerpt from the explanatory memorandum:
“Together with students, they have developed an engaging concept that provides clear value for shopping center owners, tenants, and visitors alike. The concept incorporates emotional values such as pride and a sense of belonging …”
“The concept allows employees to become micro-influencers who inspire …”
The winner will advance to the Nordic final, which will be held on October 27.
We would like to extend a BIG THANK YOU to our members of the Taste Council and to all the staff at Elins Esplanad!