Elin’s Esplanad’s “Smakrådet” campaign was named Sweden’s Best Marketing Campaign at the NCSC Awards (Nordic Council of Shopping Centers).
Excerpt from the explanatory memorandum:
“Together with students, they have developed an engaging concept that provides clear value for shopping center owners, tenants, and visitors alike. The concept incorporates emotional values such as pride and a sense of belonging …”
“The concept allows employees to become micro-influencers who inspire …”
We are so incredibly happy and proud of this victory!
A BIG THANK YOU to our members of the Taste Council and to all the staff at Elins Esplanad!